If you’re a business owner and want to save your online brand from your competitors and build your solid online presence with excellent SEO, then you are landed on the right page. Let’s apply these things and rank your business in the top searches by understating the top reasons why you need multiple domain names.
1. People made Typo Mistakes
According to research by CompTIA, human errors and mistakes are one of the most significant sources of data breaches, and it is the root cause behind 52% of security breaches. So, considering the fact, they will also write URLs with typo mistakes in the browsers. It is the main reason why proactive digital marketers and company owners register domain names that cover the possible misspellings of your brand name. Then you can easily redirect them to the main website even if they are writing misspelled brand names. For example, Google has registered multiple domains like Googel.com and Gooogle.com and has diverted to their actual page.
If you’re not sure how people search your brand and made mistakes, then you can check these words by logging into the Google Search Console. Click on your website property (if you have added it before; otherwise, add the property first), navigate the Search Traffic drop-down on the left, and open Search Analytics. Now, you can check all the queries people have used to find your business website, and you can register a recurring domain name misspelled. As I advised you in the earlier section, you can then redirect all misspelled domain names to the home page of your actual website.
Full Article Source: https://www.temok.com/blog/why-you-need-multiple-domain-names/