More feedback, Never Abusive.
Hi Dan.
I appreciate the work you are doing, and I am honored you saw fit to apply some of my notes.
"Web 1.0" was not a disparagement to a site in progress. Even prototypes are honorable now, usually called "Alpha, Beta, Release Candidate, and Version X.X". I freely admit my own little site has been "terminally parked in Alpha with a broken tour bus behind it" for years.
Web 1.0 is a Backronym (since the Web 2.0 term came into use) to describe the *mood* of a site. It has to do with what the consensus was of what a web page was "supposed to do". The first time around, it was "Stores without Borders". Each page was a sales page. You showed up at the site, and were met with Things To Buy. Wholly separate from the fiscal disasters *also* prevalent, (which I am sure you will avoid), was the phenomenally subtle realization that if you can't "do anything" on the site, it isn't any FUN. Tons of mid line sites failed from lack of customers for this reason.
Web 2.0 evolved on the idea of interactivity. It's like playing with the stuff on the shelf with no pressure. Some business classes call this "soft sell". It also leads to questions about custom work, which is usually how people make the butter for the bread.
Starting "backward" with the "free gift", and treating it like the front line promo, I see 4 funky little utilities. I'd want "Get Up & Stretch" to perform an ACTION once x minutes. Even something as simple as a mouse click. There's tons of sites including some I visit which have irritating time-outs. Just set "Get Up & Click" to keep that site active. A warning like "Taking control of mouse in 30 seconds" would be nice.
See, already I as a potential customer am getting involved. Presuming you whipped back that utility either free or with some kind of Micropayment, I'd slowly begin to form an impression of you towards a bigger ticket purchase.
Meanwhile, the little icon is one of these fellas:
http://www.danriordan.net/images/boxes/small/html-editor.jpg
That's pretty well designed. Makes me want to toss you a buck or three.
Those little puzzle games are great to having something to latch on to in between sales. It's that it keeps the site from being forgotten, so that whenever one DOES get inspired to drop $20, they're already hung out for a while and know the scoop.
Regards,
--TaoPhoenix