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Yes a lot of new hosting companies come up each day. It is important to offer reliable services when it comes to hosting servers. From building a professional website to having a secure billing system, legal requirements, marketing etc. a lot of hard work is involved.
If you are new to hosting then you can opt for Reseller hosting services and as you progress you gain knowledge on hosting and with Reseller hosting you get a decent profit too.
later once you are familiar with hosting you can decide to go with your own tag of being a Hosting Provider.