All scams are.
Look at the meta data:
<meta name="keywords" content="preteen, virgin, sex, teens, marriage, marry,
slave, matchmaker, bride, mail-order, underage, young, money, naked, child, kids, daughter, teenage, juvenile, escort, buy" />
Here is the explanation of the scam blatently stolen from another forum:
The way the scam works:
The girls don't exist, and neither do the parents. You make an offer, and the "parents" respond. You send the money to the "parents" and never hear from them again. You complain to the site that you've been ripped off. They can do nothing since you are dealing directly with the "parents" over the bride-price issue. Naturally the "parents" and the site owners are the same people, but you don't know that. The site might even remove the girl's profile if you complain loudly enough, but it's no loss to them, as the girl doesn't exist. You've lost your money, and they presumably haven't broken any laws. You're free to prosecute the "parents" if you can find them, which will be really hard considering that they don't exist.