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well, the possibilities are almost endless & to name a few here:
1: Adwords::: Pay only for the clicks not for impressions (for me going CPC way is better as compared to CPM)
2: Banners::: You can find some cheap space on various forums/blogs to put your banner (you can continue it if the results are satisfactory or just leave it case it won't works)
3: S.E.O::: hire some cheap freelancer to take care of the rest & ask him to optimize your site for 3-5 keywords in the beginning ...