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According to research 2 out of 3 websites have an adverse effect on their SEO rankings due to maximum downtime and speed of website.
As these two are some important Web hosting factors which affect SEO rankings of a website-
Uptime/Downtime- This is one of the main factors which creates an effect on SEO rankings as downtime of the website means the period of time your site is inaccessible due to the problem in the web’s server. As search engine spiders often try to visit your site several times a day and it is important that your site has maximum uptime. So always select a company that has 99% or 99.99% Uptime Guarantee will be the best for yours.
Speed- search engines have this algorithm in their queue regarding the speed of a website as fast speed boost the SEO rankings of a website and on the contrary, if speed is slow then its ranking gets down. As a slow down in website always not a problem for web host company but sometimes due to the high definition images and videos on a website or due to the configuration or coding of your website makes slow down of your website. As speed is an important factor for SEO Terms.
Hosting is very essential for every business to develop. It is nothing but recognizing your website (business) on the web. Through hosting your business get promoted, and many more to happen in hosting. It is like showcasing your business. You can choose the plan based on your business type.
Server location and domain extension. Choose a server location closest to your target audience’s location. If targeting Canadians, get a .ca domain extension.
Speed. Website loading speed does affect SEO. The faster your website is, the better. So get faster web hosting with SSD, caching, latest software, cloud hosting instead of shared hosting etc.
HTTPS. You should install an SSL certificate, most hosting providers offer a free SSL through their control panel. So you can install it with a couple of clicks. Websites with SSL get better rankings.
Uptime. If your website is down and offline constantly, you’ll of course lose rankings. You may even be deindexed.
Other websites on the same IP. If you’re using shared hosting, you are sharing the same IP address with many other websites. So if most of those websites are spammy, your website will also be associated with “bad SEO”. You can avoid this by getting hosting with a dedicated IP address for your website only.
Having a website and making your mind take hosting services, then have a look on the Parameters as because of invest in hosting matters a lots. While looking for the hosting services these parameters should be there in your mind:
Beyond hosting itself, many hosting companies offer optional value-adds that can upgrade your site. Here are some of the SEO-friendly ones you’ll want to see:
Automatic backups: If something ever goes wrong, you want a site backup you can quickly restore from. See if your host offers automatic backups for free or for an added cost.
SSL: HTTPS has been a ranking factor for years now. If you haven’t already transitioned to a secure site, you need to get your act together. Make sure your host supports SSL. Some even include them for free with your hosting package.
Multiple hosting plans: As your site grows, your hosting needs are likely to change (this is a good thing!). Eventually, your traffic numbers may be big enough to warrant switching to your own dedicated server. This transition will be easier (and cheaper) if you don’t have to switch hosting providers at the same time.
Importance of web hosting
1. Keep your website available at 24/7
2. Data management
3. Technical support
4. Backup and data recovery
5. Better SEO opportunities
6. Increase website speed
7. High security (https)