Fastclick reserves the right to terminate Publisher's relationship with Fastclick immediately should either (a) the number of Impressions delivered by Publisher total less than 3,000 per month, or (b) the unique Click Through Rate equals .25% or less for any fourteen (14) consecutive calendar day period, or (c) Publisher’s traffic falls below the threshold established by Fastclick from time to time. Fastclick reserves the right to change the minimum CTR at any time in response to market pressures.
Does that click through rate mean that you must have more than a quarter of a percent of visitors to your site click on the ad?