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    No CPM or CPC knowledge?

    I went to the wikipedia link in the hopes of reading up on what no cpm or cpc knowledge meant. I already realize cpm means cost per mille (thousand). Although I still dont know what "No CPM or CPC knowledge" means. How can the ad network have no knowledge of the cpm if they are the ad network...
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    No CPM or CPC knowledge?

    Chitika: http://www.chitika.com No CPM or CPC knowledge Contextual Ads $50 Minimum Payment PayPal and Check *Approval needed I found this in the sticky. What does No CPM or CPC knowledge mean?
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